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Dan Cederholm, the designer behind the small Salem (Mass.)-based Web studio and popular blog SimpleBits, has worked on projects for companies ranging from Google (GOOG) to MTV. His 2003 designs of new Web sites for magazines Inc. and Fast Company helped bring the concept of Web standards to the attention of Corporate America. And more recently, Cederholm's high-profile redesigns of ESPN's search pages as well as Web design and branding work for indie search engine Rollyo.com have earned him a reputation as a designer who could make even boring old search results appealing.
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